As per Shopify tweet, today #blackfriday was very successful and covid 19 truly increased e-commerce overall in the world.

Independent businesses hit $2.4 billion in #BlackFriday sales globally.

THAT’S A 75% GROWTH IN SALES FROM LAST YEAR

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This year, we set out on a carbon-emission-offset-mission and well, on #BlackFriday alone, we offset 20,000+ TONNES of carbon emissions from the delivery of every order placed on Shopify’s platform

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Meanwhile, the average cart price globally was $90.70 – an increase of 11% from last year. What was in your cart this year?

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New York City

London
LA was the top-selling cities worldwide for merchants on Black Friday with the top-selling countries including
US
UK
Canada
Australia
Germany

More people shopped on their phones and tablets this year with mobile sales making up 67% compared to 33% of sales made on desktop. *gets shady screen time notification*

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Oh and speaking of shopping – customers were all about apparel and accessories, health and beauty, and home and garden this year as the hottest selling categories

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Looking for more data???? (of course, you are) Follow along, all weekend long: datastories.shopify.com.

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